Leading fashion re-‐use charity TRAID is excited to announce Traidremade’s new summer collection in collaboration with designer Alex Noble. The collection will be available at the Traidremade pop-‐up store on Soho’s Berwick Street from Friday 22nd May to 14th June 2015 as well as online.
Founded in 2002, Traidremade launched to create sustainable clothes using up-‐cycling and customisation techniques to stop clothes from being thrown away. Today, Traidremade uses pre and post-‐consumer textile waste and surplus, from luxury brands, and collaborates with designers to create clothes sustainably in the UK.
Alex Noble, a designer known for his iconic stage designs for the likes of Florence Welch and Lady Gaga, created a limited edition collection called ‘Rights Of Massive’, consisting of a fourteen piece capsule range for men and women. Heavily influenced by 1980’s streetwear like Buffalo, Zoot and androgynous Punk, the designs have taken shape inspired by muses Sade, Neneh Cherry, Willy Cartier and Kid ‘n’ Play.
The collection includes bleached corduroy bomber jackets, paneled dungarees, boy-‐shorts, tartan trench suits, oversized shirts, box tees and hats. Including a bespoke treated denim collection and a run of one-‐off patched and painted sports jumpers communicating the concepts and stories behind the collaboration.
The Right’s of Massive collection is also ready to wear with purpose, with all profits going to a TRAID funded project in Bangladesh providing day care, nutritious food and education for 140 children of garment workers. Profits raised from this collaboration will be spent on securing birth certificates for the children making them official citizens of Bangladesh and enabling them to enroll in school and receive medical treatment.
Traid will host a series of workshops, film screenings and much more. e.g Thursday June 11th, 7pm – 9pm there will be #TRAIDTALKS with designer Alex Noble, a series of inspirational talks, to explore designer and artist Alex Noble’s creative journey through art and fashion, while increasingly striving to build a more sustainable and ethical industry.Free with suggested donation of £5. Booking essential as spaces limited.
2 Berwick Street, London W1F 0DR
Opening hours: Monday to Saturday 11am – 7pm, Sunday 11am – 6pm