The sun is shining, the music from the nearby cafe just louder than the sound of the waves gently rolling in. Your friends are planning their evenings, having an espresso, watching as strips of pink and orange arch across the sky. There is a special alchemy in the air, a feeling that every factor is coming together in the perfect way to make the perfect summer’s day. Good people, good music, good clothes.
MYO believe that swimwear should be able to take you from beach to bar, to follow the good times wherever they may take you. Shorts should be tailored enough to be worn at lunch and be made from material of such quality that they’re elegant enough for the most lavish of pool parties. They should fit into any occasion and be as enduring as a good friendship or a classic summer song.
The brothers behind MYO Swimwear are David & William Fattal. They love going to the beach. They love eating lunch at amazing beach restaurants, and being in their swim shorts from morning until early evening. They love music, listening to DJs, creating summer playlists. So after a delicious summer Nicola Marian Robinson (It’s Rude To Stare) has teamed up with the boys to create an FREE DOWNLOAD dedicated to Myo Swimwear. Check out our interview with the boys…
INTERVIEW
Myo Swimwear is your baby, so tell us a bit about what inspired you to create the brand and name?
The name: MYO comes from the phonetic of maillots from ‘maillots des bains’, meaning swimming shorts in French. When we were younger we spent many summers on the beach in France as our grandmother owned a house there, this is how the French kids referred to their shorts.
Our inspiration: The beach has become a far more social place where people go to enjoy long lunches at great restaurants with friends and family, we felt that there wasn’t enough choice for the man who wanted to dress doing this. Our inspiration was to create shorts that worked for modern beach life in cut, fit, quality and of course style.
Where can people find MYO Swimwear?
You can find us online at myoswimwear.com, we have an online shop and we list all our stockists on our website
Tell us what inspired you to start working with DJ’s alongside your fashion brand?
Music has always been hugely important to us both, especially so during summer. Everyone has a favourite summer song or a song that reminds them of a certain place or time. Music has the ability to take you back and re-live amazing moments and so working with great DJ’s who are essential to creating the summer atmosphere that people remember and talk about until their next trip was something we thought would be great to offer to our website visitors and make it available all year round.
You have a passion for lifestyle and travel! So tell us what is your favourite beach hangout or latest discovery?
Our favourite beach hangout is Conca del Sogno in Nerano, Italy. Amazing setting and incredible food.
Who is on the top of your best-dressed list?
Tinie Tempah always dresses very well.
What’s your favorite hangout in London?
This always changes to be honest but our new favorite is Chotto Matte restaurant in Soho, amazing food and atmosphere.
What is one word you can use to describe your relationship to fashion?
Discovery
What’s in store for the next year?
For next year we have taken inspiration from the beach and surf as always but put a slightly tribal twist on it to create the graphic repeats that make up the patterns.
What do you do to get away from everything?
Go to beach!
What was the last thing that really made you stop and stare?
The sunset at Experimental beach in Ibiza
https://soundcloud.com/itsrudetostare/myo-swimwear-beach-mix-nicola
