Agi & Sam, the young British designers with a 2014 GQ Breakthrough Designer award under their collective belt, have created what they have called the purest distillation of fashion, inspired by evian® pure drop.
Designed to give a moment of purity, evian® pure drop’s award winning bottle design is simplistic and beautiful, distilling the purity of the Alps into a chic and iconic shape.
Agi & Sam have taken inspiration from evian pure drop in designing their newest piece of clothing, which they have dubbed the world’s purest T-shirt. The garment uses heat embossing create a design inspired by evian’s iconic three peaks. The statement piece has been manufactured in the UK using unbleached Sea Island cotton.
Sam Cotton, Director of Agi & Sam said: “We believe this t shirt is the purest distillation of fashion available in the world. We are known for our bright and bold prints so it has been fascinating for us to develop the purest design aesthetic. It was great to focus on the brief of purity and produce an understated piece, inspired by the simplicity of evian pure drop. Living and working in London we both understand the importance of a moment of purity in the midst of the speed and craziness of the fashion industry so this project was really refreshing for us.”
Inspired by the increasingly popular Normcore trend, the women’s boxy tee is cut to an oversized fit, and is the duo’s first womenswear piece since their critically acclaimed capsule collection for Harvey Nichols in 2012.
The evian® pure drop T-shirt will be available to purchase from www.agiandsam.com at £90 RRP from 12th January 2015. Every t shirt will be sent in a beautiful gift box with a complementary evian® pure drop.
15% of profits from the evian® pure drop T-shirt will go to Fashion Awareness Direct, a creative charity which helps young people bridge the gap between education and the fashion industry.